Business and public relations are the essence of the organisational spirit of the Brera Pavilion.
Participating in an event representative of the reference sector with a strong brand could bring great benefits in sales. Moreover, with an exclusive and prestigious locations, customers will immediately know where to place the company.
Padiglione Brera's main objective is to put companies in a position to make the most of the Fair as a fundamental commercial and marketing tool for companies that decide to participate in the world's most important international event in the design sector. And to this end, it offers the possibility of exhibiting in locations with a strong media and scenic impact, offering tailor-made services in order to relieve companies of the problems related to set-up, accessories and communication services.
The trade fair is an ideal showcase for presenting new products and opening up new markets.
First and foremost, it serves as an introduction to the environment and to expand knowledge of the product or company.
It can also be a real test to assess the potential of a new market.
Even though in the digital age we are used to interacting and establishing contacts at a distance, trade fairs are still a strategic place for realising and strengthening the relationships we have built up, as well as creating new ones. The trade fair is one of the most important communication and marketing activities for companies.
The organisational format of the Brera Pavilion is totally designed to recreate an exhibition space where each individual prestigious company can display its wares and enjoy the visibility and network that is created with the union of all the companies that make up the group. Business and public relations are the essence of the organisational spirit of the Brera Pavilion.
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